![]() ![]() If you’re new to Sponsored Display, we recommend starting with product targeting. Use product targeting within contextual targeting to cross-sell your products or drive consideration with shoppers browsing your product or similar products on Amazon.Sponsored Display audiences helps you reach customers who’ve visited your product detail pages, the detail pages of similar products, or any relevant category on Amazon, but haven’t made a purchase. Contextual targeting is a great way to help extend your reach to new audiences in highly relevant moments, by targeting specific products and/or categories. For Prime Day, we recommend using a blend of both tactics to help build out your multi-goal strategy.Learn more about targeting restrictions in this help page. Avoid including keywords that could result in an offensive, insensitive, or undesirable shopper experience, as your ads won’t run against them. Find out more about match types in this help page. ![]() Broad match can help increase your reach, while exact and phrase match allows you to target precisely on the keywords that convert well for you.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |